The MOSS General Assembly at the Slovenian Advertising Chamber (SOZ) invites interested legal entities to submit proposals for conducting online media audience measurement within the Measurement of Slovenian Web Audience (MOSS) project for the 2027–2029 project period.
Submission deadline: 4. 9. 2026.
MOSS – The Market Currency for Online Media
MOSS is a syndicated, non-profit research project operating under the auspices of the Slovenian Advertising Chamber (SOZ) since 2006. Within SOZ, the project is financed and managed by the MOSS General Assembly, which in 2026 comprises 15 publishers.
The MOSS project was established in response to market needs and provides the industry with a unified online media currency serving as an informational framework and benchmark for evaluating the Slovenian online media landscape. Websites included in MOSS are continuously measured using a unified methodology, ensuring comparability of data across websites as well as across different time periods. The research currently includes 52 participating websites. The resulting data are also used by media agencies in media planning processes.
MOSS Entering a New Development Phase
During the 2027–2029 period, MOSS, together with a newly selected research provider, will continue developing Slovenia’s unified online media currency and strengthen its role as a common market standard for audience measurement and digital media valuation in Slovenia.
The project aims to provide the market with transparent, methodologically comparable and independently supervised data that enable efficient planning, buying and evaluation of digital advertising while contributing to the development of Slovenia’s digital media landscape. MOSS brings together publishers, advertisers, media agencies and other stakeholders, providing them with a common reference platform for audience monitoring, audience analysis and the development of digital communication activities in an environment based on shared professional standards and the European regulatory framework.
To prepare the technically demanding tender documentation and guide the further development of the MOSS project, the MOSS General Assembly established a Tender Committee consisting of experts with extensive experience in digital media, media planning, data analytics, digital advertising and media market development.
The Tender Committee members are: Uroš Cuder (Media Publikum), Miha Klančar (Večer Mediji), Davorin Milinović (A1 Slovenija), Zoran Savin (IAB Slovenija), Robert Schmitzer (Delo Mediji), Luka Zebec (RTV Slovenija) and Rebeka Lah (SOZ).
Through their professional expertise, committee members cover key areas of modern digital media ecosystem development – from media strategies, research methodologies and data analytics to digital advertising, media content management, technological development and market standards. Their understanding of both domestic and international digital environments represents an important professional foundation for developing tender requirements that will support the continued advancement of the MOSS project.
The tender represents an important step in the continued development of Slovenia’s digital media market and an opportunity to help shape future standards of measurement, transparency and evaluation of digital content and advertising opportunities in the Slovenian market.
