Methodology

BY HYBRID METHODOLOGY TO CURRENCY DATA IN REAL-TIME

The basic data collection model characteristics are:

1. continuous technical measurement with the DotMetrics Platform with the goal of collecting data on website usage and on website visitor characteristics. The data collected through the measurement with DotMetrics represent the basis for defining the reach of a website;
2. website pop-up survey; data collection on socio-demographic characteristics and the lifestyle of website visitors;
3. telephone monitoring survey used to re-check the collected data acquired through a website survey.