The research is commissioned by the Slovenian Advertising Chamber (SOZ) and the Council of MOSS Members which operates within the SOZ. Online media publishers – Members of MOSS, who are part of the Council of MOSS Members, are responsible for managing and funding the project. The amount of financing of the individual online media publisher depends on the reach of a particular online media. The Council of Members and other bodies of the MOSS Project are obliged to act according to the MOSS Membership Agreement, the Statute of the Slovenian Advertising Chamber and other General Acts adopted and/or issued by the Slovenian Advertising Chamber.